Examples of the Classroom, Curbside and Parent apps mocked into devices are overlaid on the image of a mom smiling in the rear view mirror at her little boy in the backseat. Examples of the Classroom, Curbside and Parent apps mocked into devices are overlaid on the image of a mom smiling in the rear view mirror at her little boy in the backseat.

Client

Extrafeet

Industry

Publishing

Our Role

Animation & Video, Illustration, Mobile App Development, UX Design, UI Design

ALL SOLUTIONS

Beeline Pickups School Dismissal

The client

Extrafeet is the sister company to Skyward Interactive, specializing in game and app development.

The challenge

With the 2020 Pandemic creating the need for social distancing, schools were looking for ways to reduce the chaos of school dismissal. Having expertise in location based apps, members of Extrafeet and Skyward teamed up to create a solution that would help keep kids separated and ensure they end up in the correct car.

Our response

We developed Beeline, a smart school dismissal system bringing innovation, simplicity, and safety to the carpool line.

Illustration of a car entering the pickup lane. A teacher outside confirms their arrival. A teacher inside dismisses kids. Illustration of a car entering the pickup lane. A teacher outside confirms their arrival. A teacher inside dismisses kids.

When examining dismissal systems in the market, we noted that many required everything from per-student variable licensing fees or expensive physical hardware such as license plate scanning hardware. Instead, Beeline was designed to leverage parent and teacher smartphones, providing real-time visibility into the carpool line without the need for any additional hardware or driver interaction.

The process:

1. Driver Detection: The driver's smartphone detects geofences or mobile beacons around the pickup area to report that driver’s arrival into the carpool line.

2. Carpool Line Workers: Teachers use our "Curbside" app, that shows a real-time list of drivers in the cars outside the school as they arrive, giving staff the power to manually add or edit cars in line.

Cars wait in the pickup line in the background. A phone is in the foreground, displaying a list of the drivers in line. Cars wait in the pickup line in the background. A phone is in the foreground, displaying a list of the drivers in line.

3. Centralized System: A central system records and distributes line information to each classroom, allowing teachers and students to see which kids have parents arriving at school and who should be preparing to leave directly from whichever classroom or dismissal area that student is in.

4. Record keeping: Each kid's delivery is timestamped for administrators and parents to track. Beeline users can review pickup schedules with dates, times, and locations, along with emergency contact information.

Hundreds of schools have used Beeline to organize their school dismissal and help keep their students safe. We're now exloring how this technology may apply to other markets.



Collage of the Beeline driver app interface, app tiles, and Classroom app interface. Collage of the Beeline driver app interface, app tiles, and Classroom app interface.